The short version: CDA Properties — the name Utah homeowners and investors have trusted for nearly 45 years — is evolving. We’re now Nestwell Group, and we just leveled up in a big way. Read on to meet the powerhouse who’s leading our brand-new residential sales division.
From CDA Properties to Nestwell Group: A Name Upgrade 45 Years in the Making
If you’ve owned, rented, or invested in real estate along the Wasatch Front in the past four-plus decades, there’s a good chance CDA Properties has been quietly working in the background of your life — managing your rental, maintaining your investment, or helping you find a place to call home.
That legacy doesn’t go away. It grows.
CDA Properties is officially rebranding as Nestwell Group — a name built to carry the weight of everything we’ve built and boldly signal where we’re headed next. The same local expertise. The same neighborly accountability. Now operating under a unified brand that encompasses both property management and, for the very first time, a full-service residential real estate sales division.
Welcome to the next chapter.
What Is Nestwell Group? Two Powerhouses, One Brand
Nestwell Group is the umbrella brand for two distinct but deeply integrated divisions:
Nestwell Property Management Our flagship operation. With over 1,200 properties actively managed across Salt Lake City, West Jordan, Daybreak, Utah County, and the greater Wasatch Front, Nestwell Property Management is already one of the region’s most trusted names in residential and investment property management. Tenant screening, maintenance coordination, financial reporting, rent collection — we handle it all so owners don’t have to.
Nestwell Real Estate (New!) This is the big news. Nestwell Real Estate is our brand-new residential sales division — built from the ground up to give buyers and sellers the same level of care, expertise, and local insight that property management clients have received for nearly 45 years. Whether you’re buying your first home near Daybreak or selling an investment property in Utah County, Nestwell Real Estate is now your full-service partner.
Fun Fact: Nestwell Group manages over 1,200 local properties — meaning we have a uniquely deep, data-rich understanding of Utah's rental markets, neighborhood trends, and investment hot spots. That's intel most real estate agents simply don't have. Our sales team does.
Why the Rebrand? Because "Creating Real Estate Happiness" Demands More.
Our mission has always been to create real estate happiness — not just for investors, but for families, first-time buyers, renters, and everyone navigating Utah's dynamic housing market.
For years, clients managing properties with us would ask: "Can you help me sell this property too?" Or: "We're ready to buy — who do you recommend?"The answer was always a referral. A warm handoff to someone else.
That changes now.
The Nestwell Group rebrand isn't just cosmetic. It's a strategic expansion — a deliberate move to become Utah's most complete real estate service company. One brand. Two divisions. Total coverage across the full property lifecycle: buy it, sell it, manage it.
Meet the Man of the Moment: Jonathan Hayward
🎙️ A Spotlight Conversation with Jonathan Hayward
Nestwell Group: Jonathan, take us back to the beginning. How did your real estate career start?
Jonathan Hayward: I got my first broker license back in 1996 — so we’re talking 30 years in this industry. My roots are in finance and mortgage, which gave me a really strong foundation for understanding the numbers side of real estate. From there, I moved fast. I rose through the ranks at some of the most prominent international real estate companies in the U.S., eventually reaching Vice President and Branch Manager roles. In 2009, I was serving as Director of Real Estate at one of the top realty groups in Las Vegas. Sales, brokering, directing, coaching teams — I’ve operated in just about every capacity this industry has to offer.
Interview Question: That’s a remarkable resume. What brought someone with your background to a local Utah company like Nestwell?
JH: Honestly, the moment I learned what Nestwell had built — nearly 45 years as an independent company, over 1,200 properties under management, all right here in Utah — I was genuinely impressed. From a pure real estate standpoint, that is a massive achievement. Most companies with national backing struggle to hit those numbers. Nestwell did it as a local business, built on real relationships and real trust. That immediately told me something special was here.
Interview Question:: You mentioned you saw potential that maybe wasn’t being tapped yet. What did you mean by that?
JH: Nestwell already has an in-house sales team — and that’s actually one of the things that excited me most. The groundwork is there. What I see is an incredible opportunity to take that existing team, develop them, train them to perform at the highest level, and then grow the roster by connecting with more talented real estate agents who want to be part of something special. More agents means more capacity to help investors buy, more homeowners served, more buyers guided into the right properties across the Wasatch Front. We’re not rebuilding anything — we’re accelerating what Nestwell has already started. And with the right people, the right training, and the right systems, the sales side of this business has enormous room to grow.
Interview Question:: What does it mean to you personally to be part of a Utah-rooted company?
JH: It makes me proud. There’s something powerful about a business that has stayed true to its roots, served its local community for decades, and earned its reputation the right way. Nestwell is a real Utah company — not a franchise, not a corporate transplant. That authenticity is rare, and it’s something investors and clients genuinely value. Being part of helping this company step into its next chapter and showcasing that legacy to the broader Utah market — that’s something I don’t take lightly.
Interview Question:: What’s your vision for the Nestwell Real Estate sales team?
JH: My job is to build and train a sales team that represents Nestwell with excellence — a team that carries the same values this company has been built on for 45 years and translates that into real results for buyers, sellers, and investors across the Wasatch Front. With my experience coaching and leading teams at the highest levels of this industry, I know what it takes to develop agents who don’t just close deals, but build lasting client relationships. That’s what we’re building here.
Interview Question:: What do you see as Nestwell’s biggest competitive advantage going into the sales market?
JH: It’s the local trust factor. Most investors — whether they’re buying their first rental property in West Jordan or expanding a portfolio across Utah County — they want to work with someone they know, someone who’s embedded in the community, someone with a genuine stake in the local market. Nestwell already has that. We’re not just a real estate company that showed up. We’ve been here for 45 years. That kind of credibility is something you simply cannot manufacture — and it’s a massive asset as we grow the sales side of the business.
⚡ Take Action: Ready to connect with Jonathan and the Nestwell Real Estate team? Don’t wait for the perfect moment. Schedule your free consultation today →
The Nestwell Group Difference: Why This Matters for Utah Real Estate
Here’s what makes the Nestwell Group rebrand more than a name change — and what it means for you:
For Homebuyers You get a real estate team backed by 45 years of Wasatch Front market knowledge. We know what neighborhoods are trending, what investment values look like in Daybreak vs. downtown Salt Lake City, and how to position you to win in a competitive market.
For Home Sellers Our property management roots give us unmatched data on rental demand, property values, and buyer behavior across Utah County and Salt Lake City. We price right, market aggressively, and close with confidence.
For Real Estate Investors This is where Nestwell Group becomes truly unique. We can help you find the property, negotiate the purchase, manage the asset post-close, and optimize your portfolio — all under one roof, with one point of contact.
For Existing Property Management Clients Nothing changes about the exceptional service you already receive from Nestwell Property Management. If anything, the new sales division means more resources, more expertise, and more integrated support for your real estate goals.
💡 Fun Fact: The Utah real estate market — from the Salt Lake City metro to the growing Utah County corridor — has consistently ranked among the fastest-moving markets in the western United States. Having a team that lives and breathes these markets 365 days a year isn’t a luxury. It’s a necessity.
Serving the Communities That Make Utah Home
Nestwell Group is proudly rooted in — and built for — the communities of the Wasatch Front. Our service footprint spans:
- Salt Lake City — from the Avenues to Sugar House to the westside neighborhoods on the rise
- West Jordan — one of the most active residential markets in the greater SLC metro
- Daybreak — the master-planned community that continues to attract buyers from across the region
- Utah County — Provo, Orem, Lehi, and the Silicon Slopes corridor where growth is accelerating
- Greater Wasatch Front — wherever Utah families and investors need a trusted real estate partner
This isn’t a company headquartered in another state trying to plant a flag in Utah. Nestwell Group is Utah. Our knowledge is local. Our relationships are local. Our results are local.
What’s Next for Nestwell Group?
This announcement is just the beginning.
Next week, we’ll be pulling back the curtain on the full Nestwell Real Estate sales team — and we’ll be introducing you to some incredibly talented agents who are ready to make waves in the Utah market. We’re talking experienced professionals with deep local roots and a passion for helping clients win.
We’ll give you a hint: keep an eye out for Lori and Cole. That’s all we’re saying for now. 👀
⚡ Take Action: Don’t miss the team reveal! Follow Nestwell Group on social media and subscribe to our newsletter so you’re first to meet the full team when we drop the announcement next week. Follow Us → | Subscribe →
Frequently Asked Questions About Nestwell Group
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What is Nestwell Group? Nestwell Group is the rebrand of CDA Properties, a Utah-based real estate company with nearly 45 years of experience along the Wasatch Front. Nestwell Group operates two divisions: Nestwell Property Management (managing 1,200+ properties) and the newly launched Nestwell Real Estate residential sales division.
Is CDA Properties still operating? CDA Properties has officially rebranded to Nestwell Group. All existing property management services, client relationships, and operational commitments continue without interruption under the Nestwell Property Management division.
Who is Jonathan Hayward? Jonathan Hayward is the Director of Real Estate Sales and Principal Broker at Nestwell Group. With 30 years of real estate experience dating back to his first broker license in 1996, Jonathan brings a distinguished background in finance, mortgage, and brokerage — including VP and Branch Manager roles at prominent international real estate companies in the U.S., and Director of Real Estate at a major Las Vegas realty group. He now leads Nestwell Real Estate, the company’s newly launched residential sales division.
What areas does Nestwell Group serve in Utah? Nestwell Group serves the greater Wasatch Front, including Salt Lake City, West Jordan, Daybreak, Utah County (Provo, Orem, Lehi), and surrounding communities.
What is Nestwell Property Management? Nestwell Property Management is the property management division of Nestwell Group, managing over 1,200 residential and investment properties across Salt Lake City, West Jordan, Daybreak, and Utah County. Services include tenant placement, rent collection, maintenance coordination, and financial reporting.
What is Nestwell Real Estate? Nestwell Real Estate is the new residential sales division of Nestwell Group, launched in 2026. Led by Principal Broker Jonathan Hayward, Nestwell Real Estate helps buyers and sellers across the Wasatch Front with full-service representation backed by nearly 45 years of local market expertise.
How is Nestwell Real Estate different from other Utah real estate agencies? Nestwell Real Estate is uniquely backed by Nestwell Property Management’s deep market intelligence — including data on rental demand, investment value, and neighborhood trends across 1,200+ managed properties. This gives Nestwell Real Estate clients a competitive informational advantage that most standalone agencies cannot offer.
How can I contact Nestwell Group? You can reach the Nestwell Group team by visiting nestwell.com or by calling our Utah offices directly. Whether you’re interested in property management services or working with our new real estate sales team, we’d love to connect.